Clients turn to us for strategic counseling on the legal and regulatory issues associated with advertising, labeling, and marketing and promotion initiatives. We review and advise on advertising claims made on packaging or marketing materials, as well as evaluate the underlying substantiation for the claims to assure compliance with the Federal Trade Commission guidelines and the Lanham Act.
Our Advertising and Marketing Practices attorneys also counsel national retail clients with respect to retail marketing practices such as sweepstakes, contests, coupons, rebates and gift cards to assure compliance with federal and state laws.
We advise clients involved in telemarketing and email marketing campaigns on the requirements for complying with the Telephone Consumer Protection Act (TCPA) and CAN SPAM laws.
Attorneys in our Advertising and Marketing Practice Group have experience in:
- Litigating false advertising, commercial disparagement and unfair completion claims in federal court
- Representing clients in claim challenges brought by competitors before the National Advertising Division (NAD) of the Council of Better Business Bureaus
- Responding to FTC inquires and subpoenas
- Negotiating resolutions to cease and desist demand letters