Jared L. Applegate, Director of Pricing

Jared Applegate is director of pricing for Barnes & Thornburg and is responsible for managing the law firm’s portfolio of alternative fees, creating innovative and practical pricing solutions and improving firm economics. His role includes guiding, advising and educating attorneys and clients on the pricing of the firm’s legal services and developing and supporting training programs on legal project management and matter management, templates to assess profitability, and other related tools.

Mr. Applegate serves as co-creator of the firm's BT ValueWorks program, a suite of pricing, process and technology solutions that bring greater value, efficiency and predictability to the delivery of legal services. He continually provides market insight, competitive intelligence and innovative thinking to attorneys and clients on pricing strategies and related matter management solutions.

Mr. Applegate received his B.A. from Franklin College. He is certified as a trainer in legal project management by LawVision and participates in the LawVision Legal Project Management and Pricing Roundtables. He is also a member of the True Value Partnering Institute, an invitation-only virtual think tank connecting legal industry thought leaders and those responsible for driving value in their organizations. The Institute consists of select in-house and law firm professionals, legal industry experts, and academics.

Mr. Applegate is deeply involved in professional and service organizations serving as treasurer on the board of directors for the Joseph Maley Foundation and formerly serving as secretary of Rotary International. He is a member of the Legal Marketing Association.

Prior to joining Barnes & Thornburg, Mr. Applegate held various officer positions in the financial services sector.



11 South Meridian Street
Indianapolis, Indiana 46204-3535